It took two to Zricks: A small Talk with Prashant and Pankaj Agarwal



Real estate is a long-term investment and all the decisions that need a lot of research and analysis. However, there is a one-stop shop for real estate online. The concept was developed and implemented by Prashant Agarwal and Pankaj Agarwal.

Their brand Zricks is an online platform which provides a simpler way to search for Residential and Commercial projects & properties across India. It involves four parties namely

  • The Owner;
  • The Seller;
  • The Agents; and
  • The Developers.

Zricks.com was founded in 2013, and it has become a leading real estate portal in India. Users on Zricks.com can post their residential & commercial property to sell and to rent. People interested in buying properties or renting them can do so via Zricks. It is catering to 27 Indian cities. It’s an online digital marketing platform for real estate developers and agents for lead generation.

Something about the Founders:

ZRICKS Co-founders-Prashant & Pankaj Agarwal

Prashant Agarwal – Jack of all Trades

Prashant is all about managing the larger cogs in the wheel that are this business. His managerial skills are nothing short of stellar and he actively focuses on ensuring that all the aspects of business function side by side like a well-oiled machine.

Pankaj Agarwal – The Thinker

Pankaj is the man who inspects the most microscopic details of the business; He has wholeheartedly invested his time and energy into ensuring that everything is just right. Pankaj believes that getting the minutest of details right is the only way to ensure quality service and high financial turnovers.

How Zricks came into existence:

In India, There wasn’t any portal which was created by a Real Estate Expert. Most of the big portals were created by IT professionals and Majority of them were good in the technical aspect only; Consequently, it failed miserably in the business sense. On the other side, the founders of Zricks.com are a combination of both Business & technical expertise.

Unique features of Zricks.com:

There is a feature of Quick-posting on the website where you can post your Property within 5 Seconds. A user does not have to fill a long 2-page form in order to post a property. They just have to enter the project name, size, and price.

Zricks also showcases 7000 real estate walkthroughs of Residential and Commercial Projects in India where you can search property videos by city, locality, road and project name. It is a medium to tour homes /sample flats through videos in order to provide the best reality experience.

More about the journey of Zricks:

The journey of Zricks has been full of ups & downs. So far they have expanded to 27 cities of India namely – Ahmadabad, Bahadurgarh, Bangalore, Bhiwadi, Chandigarh, Chennai, Dharuhera, Faridabad, Ghaziabad, Greater Noida, Gurugram, Hyderabad, Indore, Kolkata, Meerut, Mumbai, Navi Mumbai, Neemrana, New Delhi, Noida, Panipat, Pune, Sohna, Sonipat, Indore, Jaipur, and Lucknow.Zricks is a bootstrapped or self-funded startup which is delivering multifold revenues every quarter with a current time size of 10 – 15 employees.

Zricks is a bootstrapped or self-funded startup which is delivering multifold revenues every quarter with a current time size of 10 – 15 employees.

The Market provides a lot of valuable lessons & learnings. The only way to build a sustainable Online Real Estate portal has been to listen to all the stakeholders i.e. Buyers, Sellers, Agents and Builders. Through their feedback, The Zricks Founders keep improving ways to serve the demands and fulfill requirements of their stakeholders.

Starting Real Estate portal in a sluggish property market defines the strong conviction and boldness of founder’s mindset. The ‘Marwari’ Entrepreneurs had the right vision and passion for overcoming all the challenges in a scenario where survival of renowned Real Estate portals was at risk.

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